Why DMA is Relevant Right Now
Check out these two quick videos to find out what DMA is doing for you, your business and the industry. We’d love your feedback! Thanks to Jim Ducharme of GetResponse who posted nearly a dozen online...
View ArticleBig Brands on Big Data
With so much data and automation technology available to marketers, there is a temptation to do more, more often. Yet, often the most effective uses of big data are not bigger marketing, but leaner,...
View ArticleIBM Plays with Atoms to Create The World’s Smallest Movie
This might be cool enough to impress the most cynical of marketers (or even teenagers!). IBM made “A Boy and His Atom” from the smallest elements in the universe , atoms – magnified more than 100...
View ArticleTerry Jones DMA13 Keynote: People and Culture are Pillars for Innovation
It used to be simple, Terry Jones said in his DMA2013 keynote this morning. The founder of Travelocity and Kayak.com said that marketing used to be a one way street. Marketing was mass and cool....
View ArticlePanel: All Marketing Is Performance-Based – So Measure It!
All media and marketing is performance-based, and needs to be quantified. Panelists at the opening keynote session at SES-Chicago, put on by ClickZ and where I am a speaker this week, vehemently...
View ArticleBook Short: Why Audience Trumps All Other Business Imperatives
The following is a book excerpt from Jeffrey Rohrs’ Audience: Marketing in the Age of Subscribers, Fans & Followers, published by Wiley. Jeff makes this complete section free for DMA Advance...
View Article
